You're managing Selden, Harken, Lewmar and 14+ other suppliers.
Tariffs changing monthly. MAP violations costing $2,500+.
And you're doing it all in spreadsheets.
PriceTool gives marine retailers automated pricing protection with 17 suppliers pre-loaded, 36,000+ SKUs configured, and category-based pricing flexibility that lets you set different markups for complete systems vs. parts—all while maintaining consistent pricing across channels.
Built by someone who watched a rigging shop waste 140+ hours/year on manual updates
It's Tuesday evening. You're still at the shop.
That Harken price file has 7,752 rows. Column G doesn't match Column J. You're pretty sure you updated these prices... but when? And did you update the website AND the in-store system?
You want to add Lewmar to your catalog, but you're already overwhelmed.
And tonight, you'll wonder: "Did I price something wrong? Am I about to violate MAP? Are my channels consistent?"
This anxiety isn't just about spreadsheets.
It's about confidence. And growth. And your peace of mind.
Built specifically for marine retail. 17 suppliers pre-loaded. 36,000+ SKUs ready to manage.
Set different markups for Harken Furling Systems (30% off MSRP) vs. Harken Racing Blocks (46% off MSRP)
Never violate supplier policies. Automatic compliance checking prevents $2,500+ violations
Forward supplier updates to us. Get back channel-filtered, platform-ready import files
It's not just time. It's trust, growth, and sleep.
200+ hours per year on manual pricing
That's 5 weeks of your life. Every year. Forever.
Unless you change something.
It's actually simple once you have the right system
When Selden sends new prices, just forward the email to [email protected]
Takes 5 seconds
Apply your category policies, check MAP compliance, generate channel-specific exports
24-48 hours
Import the file to your store. Pricing is correct everywhere. Go home on time.
Takes 5 minutes
PriceTool wasn't created in a Silicon Valley office.
It was built in New Bedford, Massachusetts, watching a sailboat rigging shop spend 140+ hours a year on manual price updates.
Hours that could've been spent with customers. Or family. Or literally anything else.
We automated their Selden pricing. Then Harken. Then Lewmar. Then 14 more suppliers.
Now they spend 15 minutes on what used to take 20 hours.
"We forward supplier files to PriceTool and get imports back the same day. Tariff updates used to eat our entire weekend—now it's a 15-minute review."
— Sailboat Rigging Shop, Massachusetts, 17,000+ SKUs
Annual plans only. Because partnership requires commitment.
Average client saves 200+ hours annually
Calculate Your ROILet's have an honest conversation about your supplier situation.
No pressure. No sales pitch. Just 15 minutes where we:
Life's too short to spend it copying and pasting prices.