How It Works - PriceTool

The Complete Process

Step 1: Initial Setup (Week 1-2)

We get everything configured for your specific suppliers and pricing policies.

You provide:

Current supplier price lists
Your pricing policies (markups, MAP rules)
Platform details (Shopify, ASPDNSF, etc.)

We deliver:

Format adapters for each supplier
Test export files for your review
Verification that everything matches

Step 2: Supplier Sends Update

When your supplier releases new pricing, they email it to you as usual.

Real example:
"Subject: Harken Price Update - Effective January 1, 2026"
Attachment: harken_2026_pricelist.xlsx

Step 3: You Forward to PriceTool

Simply forward that email to [email protected]. That's it. You're done.

Literally just:
Click "Forward"
To: [email protected]
Send

Takes 5 seconds.

Step 4: We Process Everything (24-48 hours)

Our system normalizes the format, applies your pricing policies, enforces MAP/MSRP, and generates your import file.

What happens behind the scenes:

Extract data from supplier format
Match to your SKUs
Calculate prices using your markup rules
Check MAP/MSRP compliance
Apply rounding rules
Generate platform-ready file
Flag any exceptions

Step 5: You Receive Import File

We email you a ready-to-import file formatted for your specific platform.

You receive:

Import file (CSV, XLS, etc.)
Summary of changes
Any exceptions that need review
SKU count and price ranges

Step 6: Upload to Your Store

Import the file into your platform using your normal import process.

Time required:
5 minutes to upload and process

Compare to manual:
3-4 hours of spreadsheet work
Manual formula checking
MAP compliance verification
Manual export formatting

Real-World Scenario

Typical Price Update

Scenario: Selden releases new pricing due to tariff adjustments

Tuesday 9am: Selden emails you the new price file (9,372 SKUs)

→ You forward it to PriceTool (5 seconds)

Tuesday 10am: We acknowledge receipt and start processing

Wednesday 2pm: You receive processed file

→ 9,150 SKUs priced and ready

→ 200 SKUs flagged for review (MAP violations)

→ 22 SKUs couldn't be matched (new products)

Wednesday 3pm: You upload the file to your store

Result: 9,150 products updated correctly in 24 hours
Your time: 10 minutes total
Manual approach: Would have taken 3-4 hours + high error risk

Common Questions

What if I need prices urgently?

Rush processing is available for time-sensitive updates. Contact us when forwarding the file and we'll prioritize it (usually same-day turnaround).

What if there are exceptions or errors?

We send a detailed exceptions report showing what couldn't be processed and why. Common issues: new SKUs not in your catalog, MAP violations, missing cost data. You can review and decide how to handle each case.

Can I adjust pricing policies between updates?

Yes! Email us policy changes anytime. We'll update your configuration within 24 hours. Changes apply to the next supplier update we process.

What if my supplier sends a weird format?

We've handled everything from multi-tab Excel workbooks to PDFs to custom formats. If it's a new format, we'll build an adapter (typically 2-3 days) and then it works forever.

How do I know the pricing is correct?

Every export includes a summary report showing sample calculations, SKU counts, price ranges, and any changes from previous versions. You can spot-check before importing.

How PriceTool Works