Upload. Process. Deliver.
PriceTool.io replaces the spreadsheet workflow you have been patching together for years. Upload a supplier file in whatever format it arrives. Get upload-ready pricing data with MAP enforcement, change reports, and version control — without the spreadsheet nightmare.
We already have pricing data for dozens of suppliers — so you may not even need to send us a file.
Onboard
We create your seller profile — your suppliers, your pricing rules, your platforms. Everything is configured during onboarding so the system knows exactly how to price your catalog.
Process
Our Pricing Engine builds your default catalog with custom pricing calculated and applied. Our Assortment Engine creates platform-specific catalogs with only the products you want on each.
Deliver
You receive a deliverables package: upload-ready files for each platform, new parts to add, discontinued parts to remove, and a report of any exceptions. Review, adjust, upload.
Step 1: We build your seller profile during onboarding.
This is where we define everything PriceTool.io needs to know about your business. Your list of suppliers. Your customized pricing profile for each one — cost calculations, markups, discount structures, and rules like MAP enforcement, MSRP ceilings, and rounding preferences.
We already have pricing data for dozens of marine equipment suppliers. If your suppliers are in our system, we can start processing immediately — no file uploads required on your end.
Your pricing profile includes:
- Cost calculations — How your wholesale cost is derived from each supplier's pricing
- Markup rules — Standard wholesale markup, percent-off-MSRP, or percent-off-list — set per supplier, per platform
- MAP and MSRP enforcement — Floors and ceilings applied automatically to every product
- Rounding rules — Six options: standard, .99, .95, round-up, round-down, or .00 endings
- Platform assignments — Which suppliers feed which sales platforms, with independent pricing for each
One-time setup: Once your seller profile is configured, every future supplier update processes automatically against your rules. No re-configuration required.
Step 2: Two engines. One catalog. Every platform.
The Pricing Engine
Our Pricing Engine creates a default catalog containing all products from each of your suppliers — with your custom pricing calculated and applied. MAP floors enforced. MSRP ceilings respected. Rounding rules applied. Every product, every time.
- Standard wholesale markup — Apply a percentage markup to the supplier's wholesale cost
- Percent-off-MSRP — Set your retail price as a percentage discount from MSRP
- Percent-off-list — Calculate from the supplier's list price
The Assortment Engine
Not every product goes on every platform. Our Assortment Engine creates a catalog with only the products you want to sell on each of your platforms. Your website can have a completely different assortment from your in-house system, and different still from your Amazon feed.
And the prices can be set differently for each sales platform. A Harken block on your website might be priced at 20% off MSRP. The same block on Amazon might use a 45% wholesale markup. Both calculated from the same source data, both correct, both enforced.
We make it easy for you to tell us which parts you want on each platform — because we have been through it all, so we have built it all in.
Variant Pricing
Sell Robline rope by the foot from 600-foot spools? PriceTool.io calculates per-unit variant pricing automatically. Define the spool cost, define the cuts (per-foot, 50-foot, 100-foot), and every variant price updates when the spool cost changes.
Downstream Cascade
When a supplier cost changes, every price that depends on it recalculates:
Supplier wholesale cost changes
→ Your wholesale price recalculates
→ Your retail price recalculates (per your pricing policy)
→ Every platform price recalculates (per platform markup)
→ Variant prices recalculate (per unit conversion)
No manual intervention. No prices forgotten. No margin erosion from stale costs.
Step 3: Your deliverables package. Review, adjust, upload.
Once your customized pricing is generated, we create a deliverables package with everything you need.
Upload-Ready Files
Formatted to your sales platform's exact specification. Currently supports ASPDNSF with two export modes:
- Full product export — Complete product data: names, descriptions, pricing, SEO fields, categories
- Price-only export — Just the pricing fields. Does not overwrite your product descriptions or customizations.
Coming soon: Shopify, BigCommerce, Amazon, eBay, Magento, and WooCommerce export formats.
Change Reports & Alerts
- New parts — Products recently added by the supplier: revenue opportunities you can add to your store
- Obsolete parts — Discontinued products you need to pull before a customer orders something you cannot fulfill
- Price changes — Every product with a change, showing old price, new price, and percent change
- Exceptions and errors — Anything that needs your attention before uploading
- Summary cover sheet — Change counts by supplier for a quick review
You review the exceptions, make any changes, and upload your updated pricing. All correct. All properly formatted. All customized just for you.
Your expertise stays. The spreadsheet work goes.
PriceTool.io is not a black box that takes over your pricing. You define the rules. PriceTool.io applies them consistently, accurately, and in a fraction of the time — replacing 40+ hours of manual work per supplier.
| You keep doing | PriceTool.io handles |
|---|---|
| Deciding your pricing strategy per supplier | Calculating every price from that strategy |
| Choosing which products to sell on which platforms | Generating the correct export file for each platform |
| Reviewing change reports before uploading | Tracking what changed in every supplier file |
| Setting MAP and MSRP compliance rules | Enforcing those rules on every product, every time |
| Customizing product names and descriptions | Protecting those customizations through every update |
| Uploading files to your sales platforms | Formatting files to each platform's specification |
What a typical update looks like.
It is January. Harken, Lewmar, Ronstan, Selden, and Facnor have all published new price lists for the year. Five files. Roughly 10,000 products total.
Without PriceTool.io
You clear your weekend. Open the first file. Reformat the columns to match your template. Cross-reference MAP prices. Build the formulas for your website pricing. Export a file. Now build a different file for Amazon pricing. Repeat for the next four suppliers.
Estimated time: 200+ hours across the five suppliers. In practice, it takes weeks and the last two suppliers do not get updated until March.
With PriceTool.io
Submit the Harken file. Done. Lewmar. Done. Ronstan, Selden, Facnor — same. Five suppliers processed without a single spreadsheet template.
You review the change reports, confirm nothing looks unexpected, and upload the files to your platforms. All 10,000 products repriced before lunch.