How it works

A managed service, not another system to learn.

Three phases: we set you up, you forward supplier files, you get back ready-to-upload pricing for your channels with full change reporting. You never log into anything.

Watch · 30-second overview

The short version: you forward supplier files, we send back pricing ready to upload. The walkthrough below covers the three phases in detail.

01One-time
setup

We collect your details once. Then it's done.

Onboarding is a one-time conversation. We learn your suppliers, your channels, and how you want pricing to work — then we don't have to do it again. From that point on, you forward supplier files and get pricing back. That's it.

  • Your suppliers Tell us who you buy from. We already speak most marine supplier formats; if yours is new, we add it.
  • Your markups and rules Your markup math, your MAP and MSRP rules, your rounding preferences — captured once, applied every time.
  • Your channels Website, Amazon, in-house system — wherever you sell. We set each one up so the right prices land in the right place.
  • Anything special Cut lengths, packs, bundles, kits — the marine-specific stuff that breaks generic pricing tools. We handle it once, then it just works.
02Supplier-update
processing

You forward a supplier price update file. We process it.

Send the supplier update the way you already get it — email or shared drive. Supplier-specific transformers normalize it. Your rules apply. MAP floors and MSRP ceilings are enforced. Customizations from prior runs persist.

What you send

  • The supplier's price file in whatever format they sent it
  • Any one-off notes (tariff change, MAP letter, discontinued list)
  • Optional channel overrides for this run

What we run

  • Supplier-specific transformer normalizes the file
  • Pricing engine applies your rules per channel
  • MAP floors and MSRP ceilings enforced on every output
  • Safeguards: duplicate detection, old-file guard, mass-discontinuation guard
03Deliverables
& reports

You get back upload-ready files and a change report (and your sanity).

A delivery package, not a database to query. Channel-specific export files in the formats your channels accept, plus reports that let you review every price move before you upload.

  • Channel-specific export filesUpload-ready CSV/XLSX for your website, marketplace feeds, and in-house systems — formatted to each channel's import requirements.
  • Price-change reportEvery change line by line: old price, new price, delta, channel, the rule that fired, MAP/MSRP guard hits.
  • Exception reportAnything we couldn't auto-resolve: missing MAP data, unmapped SKUs, ambiguous variants — flagged for your review before publish.
  • Delivery summaryLines processed, price changes, new parts, discontinued, guard hits — a one-page audit trail per run.
Supplier coverage

Your suppliers, already supported.

We've built dedicated processing for the marine industry's major brands — so when their next price update lands, it just works. Not on the list? Adding your supplier is part of onboarding, not a custom project.

Andersen
Antal
CDI / Furlex
Facnor
Forespar
Harken
Johnson Marine
Lewmar
Navtec
New England Rope
ProFurl
Ronstan
Schaefer
Selden
Sta-Lok
Suncor
Tylaska
Wichard
+
Your supplier
Add at onboarding

Don't see one? Send us a sample of their price file at [email protected] — most marine formats can be added in days, not weeks.

Channels

One Catalog, Multi-Channel Outcomes.

Different markups for your website versus marketplaces versus in-house systems — all calculated from one source of truth. Channel-specific output formats are built around your real import requirements, not forced into a one-size-fits-all export.

Channel · Web storefront

Your website

CSV/XLSX export formatted for your storefront's import — Shopify, BigCommerce, ASPDotNetStorefront, custom carts. Channel-specific markups and metadata overrides applied.

Channel · Marketplace

Amazon & marketplace feeds

Marketplace-shaped feed files with channel-specific pricing rules. MAP enforcement applied per the marketplace's policy environment.

Channel · In-house

In-house systems & ERP

Standard and customized CSV outputs for your back-office systems and seller workflows. Pricing groups and assortment decisions preserved across updates.

Channel · Other

Anything you actually use

If you need output for a specific destination, we configure and implement that support as part of the engagement. Platform support is built around your channels, not forced into a generic matrix.

Get started

Show us a supplier file. We'll show you the output.

The fastest way to evaluate PriceTool is to send us one of your supplier price files. We'll process it and walk you through what we'd return.

Request a demo