Your website, Amazon, eBay, and POS each need their own price — and their own file format. PriceTool keeps the rules in one place and produces a ready-to-upload file for every platform on every run.
A single Harken supplier update produces four channel-specific outputs in the same run — each with its own markup, format, and compliance checks applied.
A single supplier update isn't one job — it's one job copied four times, each with its own rounding, fees, MAP floor, and column order. Most retailers do this in a stack of spreadsheets. By Sunday night, the website and Amazon don't agree.
Excerpt from a real PriceTool run report. Three SKUs shown — the engine produced 1,284 of these, with MAP, MSRP, ASIN mapping, and rounding applied per channel, in a single pass.
The rules live in the engine, not in a spreadsheet someone has to remember. When a supplier file lands, every channel runs in parallel against its own configuration.
Your storefront is the brand-facing channel. Higher margin, cleaner price points, MAP enforced, MSRP visible as compare-at.
Marketplace prices have to absorb referral fees and stay competitive in the Buy Box. Each marketplace has its own SKU map and its own format.
The shop counter is a different game — round numbers, contractor pricing, and a different cost basis where it matters. Same supplier file, different formula.
If you sell the same price everywhere, you lose money on Amazon and leave money on the website. Per-platform rules aren't optional — they're how the catalog stays profitable.
Referral fees on chandlery categories run 8–15%. If your Amazon price isn't fee-adjusted, every sale is a 10% margin haircut. The rule has to live in the price, not in your head.
Harken, Lewmar, Garmin, B&G — every major supplier audits MAP. One under-MAP listing on eBay can cost you the line. The floor needs to be enforced before a file ever leaves the engine.
Counter pricing rounds to whole dollars. Pro accounts get a different tier. Neither of those rules belongs in a Shopify CSV — but both belong in your POS export.
Shopify wants a 14-column CSV. Amazon wants a TSV with a flat-file header. Lightspeed wants its own column order. The rules and the formats both have to be right.
When a supplier update is processed, every channel file is generated, validated, and packaged together — alongside the run report and a delta summary. You upload, you don't reformat.
Plus: run report PDF, change-summary CSV (deltas vs. last run), and a held-at-MAP exception list. Files arrive in your inbox; the engine keeps a versioned copy.
The work of selling the same SKU on four platforms is real. The work of maintaining four spreadsheets that disagree shouldn't be.
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