Managed pricing for marine retailers

Your suppliers changed their prices. Now what?

Send us the supplier update. We process it through the PriceTool.io Engine  and return ready-to-upload files for your channels — with your markups, discounts, MAP floors, and channel rules already applied.

The weekend problem

You did not start a marine retail business to spend your weekends in Excel.

Every supplier sends a different file. Every January, five of them drop new price lists in the same week. The reformatting and the formulas and the second-guessing fall on you.

You open the Ronstan spreadsheet. Reapply the formulas. Is this formula right?

You get the numbers almost right — then realize you have to go back three steps. The markup is too high on some products, too low on others. What did I do the last time?

Wait, does this include tariffs? You don't know which end is up anymore. And you have four more suppliers to do this weekend.

How it works

Send the file. Get back the prices.

A managed service — not another system to learn. You forward your supplier updates the way you already get them. We do the rest.

You send the update

Forward your supplier file the way you already get it — email or shared drive. No portal to log into, no software to install.

Inputs · Supplier price files

PriceTool processes it

Marine-specific transformers normalize the file. Your pricing rules apply. MAP floors and MSRP ceilings are enforced. Customizations persist across updates.

Engine · Supplier-specific logic

We return the files

Channel-specific exports for your website, Amazon feed, in-house system — plus change reports, exception reports, and a delivery summary.

Outputs · Ready-to-upload files
Why PriceTool.io is different

Built for marine pricing reality.

Generic retail tools do not understand your suppliers, your channels, or your margin pressure. PriceTool.io was built for them specifically.

Managed by us

Marine-specific supplier handling

Each supplier sends a different format. Harken, Lewmar, Ronstan, Selden, Wichard, Sta-Lok — different layouts, different conventions. We have a supplier-specific transformer for each one, not a generic CSV import.

  • 18 supplier formats supported in code today
  • New supplier formats added on request
  • Cut lengths, packs, and variants understood
Managed by us

Channel-specific pricing

One pricing logic, channel-specific outcomes. Different markups for your website versus Amazon versus your in-house system, all calculated from one source of truth — so the channels stop drifting apart.

  • Per-channel markup and rounding rules
  • Channel-specific assortments and metadata
  • Customizations persist across supplier updates
Managed by us

MAP & MSRP enforcement

Floors and ceilings applied as part of the pricing run, not as a manual review step. The file we return won't push a price below MAP or above MSRP — and the price-change report shows you every move before you upload.

  • MAP floors enforced on every output
  • MSRP ceilings respected per channel
  • Landed-cost logic for tariffs & surcharges
The promise

Take it off your desk.

Forward the supplier file. Open your email Monday morning to corrected, ready-to-upload pricing for every channel — with a change report you can review with confidence.

Request a demo